Life Tastes Better with Kampar Famous
——✿ Fried Dumpling ✿——
【锅贴】
Address:
2366, Jalan Hala Timah 3,Taman Kolej Perdana,31900 Kampar，Perak, Malaysia
Opening Hours:
Monday until Friday
10.30am until sold out
(Close on Saturday and Sunday)
Where To Find Us?
Longitude : 101.144235
~✿ Short History of the dishes ✿~
The dumplings are said to be invented by Zhang Zhongjing. He created a soup made with mutton, spicy red peppers, and warming medical herbs wrapped in dough skin. It was made in the shape of an ear. This dish continued to spread to other parts of Asia such as Taiwan and Korea. The fried version is called quotie, which is filled with minced meat and finely chopped vegetables all wrapped in a piece thin piece of dough skin. They are placed on a flat pan and steamed. After this, they are fried with oil after the water has evaporated.
Lastly they are sprinkled with sesame seeds when they are full cooked. The two choices of fillings, cabbage or chives and are both mixed with meat. Korean kimchi and black vinegar are served on the side to compliment the dumplings. If the dumplings are not going to be eaten immediately, you can request for the kimchi and back vinegar to be packed separately from the dumplings.
~✿ Customer's Feedback ✿~
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There are two flavor of fried dumpling, which are chive dumpling and cabbage dumpling. I prefer chive dumpling. I feel that chive dumpling prepared by aunty is very special that nowhere else can be found. The combination of chive and kimchi, together with a layer of black vinegar make the dumpling more delicious. Enjoyed it when it is hot best suit its taste. This is also the gentle reminder of aunty that keep on mention after customer bought it.
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Both the fillings of cabbage and chives were chosen. The aroma of the Korean kimchi and the black vinegar was quite strong and could be smelled even before opening the box. The chive filled dumplings gave a strong chive flavor, while the cabbage filled one gave a blander taste. On the other hand, the cabbage dumpling complimented with the kimchi better than the chive dumplings. The kimchi was packed with flavor and was not very spicy despite looking quite red. Both dumplings go very well with the black vinegar.
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 | The chive dumpling is the most I liked; this is because the minced meat and the chive wrapped inside the dumpling make the texture of the dumpling smooth, and the dough skin of dumpling are very crispy. Then, the dumpling eats together with kimchi and black vinegar are very appetizer. So, no matter how much you eat you will not feel greasy. The seller of the dumpling is very nice and friendly, and the process of preparation the fried dumpling are normally took a few minute only. |
~✿ Value Proposition ✿~
The fried dumpling consists of 2 flavor which are chive dumpling and cabbage dumpling. But, the most popular is chive dumpling. The most important is the price! Only RM1 for each dumpling! So the price is really reasonable for everyone! Especially for the UTARians and KTARians. It is because the major consumers are from them.
With a cheaper price we can enjoy distinctive flavor from Taiwan. The dumpling is prepared by fresh ingredients, so consumers can taste a pleasant dumpling every day. The dumplings were topped with a layer of black vinegar, accompanied by homemade kimchi! It was such a special flavor that must tried! So, what are you waiting for?
~✿ Video ✿~
~✿ Group Photo ✿~
Group opinion and reason of selection
The reason why we choose this dumpling stall for our blog is because it is unique. It is the only stall in Kampar that specializes in selling dumplings. While most dumplings are served with ginger slices and black vinegar on the side, this particular stall serves it their dumplings with Korean kimchi and black vinegar.As its business hours are not long, there might be many others who do know about it. The stall opens on weekdays from 11am until they the dumplings are sold out, which is around 2pm. During this time most people are either in attending classes or working. Since it does not have a name or any signs directing towards it, it may be harder to locate. During our visits some customers stood around the stall and it blocked the view of the stall. If someone was looking for the stall they might have missed it.
Classification of EC
The stall carries out the operation of selling dumplings, this shows it is a business. It conducts its business in business to customer (B2C) nature of transaction. The stall sells its product directly to the customers. There is no third party involved as it is a one way transaction.
The stall operates under the concept of Brick and Mortar. It is a street side business and the dumplings are being physically sold at the stall. The stall and its dumplings can be seen by everyone. This allows direct interaction with the customers. If the customers have any questions they can ask the stall operator directly and will be able to get an immediate answer.
Business model
The value proposition of Fried Dumpling is just normal as there was no Facebook page was created to promote their food. A value proposition is a promise of value to be acknowledged and a belief from the customer that value will be delivered and experienced. The revenue model practiced by Fried Dumpling is the Viral Marketing. Viral marketing is a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the Internet or email. Typically, it is word-of-mouth advertising. The stall is only utilize the power of word of mouth to succeed in their business. The shop owner told us that she did not carried out any promotional activities such as distribute flyers, advertise through magazine, or even put a signboard to let people know about its existence. Hence, it proved to us that the stall success in their business without much hard work on advertising. Furthermore, I can see that almost every day there were lot of cars parking in front of the Fried Dumpling stall. It blocked the view from peoples. However, people still queue up to buy her food, they already know the location of the stall through the power of word of mouth. The number of customers keep on increasing as they spread the tastiness of the dumplings through their mouth to their relatives and friends. Curiosity of human make them have a try.
Basic approach used in
marketing and advertising
Fried Dumpling did not use any promotional activities in e-commerce world. The owner only use word of mouth to promote their business. Since the stall was located in new town which surrounded by many UTARians and KTARians, the power of word of mouth even stronger. After they tasted such a special and delicious foods, they definitely will share with their friends. So, more and more students will visit the stall as they believe their friends. Huge populations of UTARians and KTARians help boost the sale of Fried Dumpling. Some student even make use of the Fried Dumpling stall as their university assignment also. They create a blog to describe this stall. This indirectly let more people from the world know about Fried Dumpling.
Fried Dumpling stall can improve the business by using the social media, for example Facebook. Social media is a platform to increase the brand awareness because the internet users as a main ambassador for the food. Since that the owner is conducting a small food stall business, so by creating the Facebook page is a cost effective way to promote the fried dumpling.
Furthermore, Fried Dumpling stall also can applied the online advertising method to improve the business. A short viral video clip may include the characteristic and the process making of the dumpling, then share it through the media-sharing website. This can help the owner gains widespread popularity for the business.
The owner is the one who prepared the food by oneself. So, the sales of the fried dumpling are limited in the certain range although there are the high demand from the customer. Therefore, the method of group purchasing are highly recommend to improve the business. The customer may place their pre-order or reservation via the internet, so the owner could prepare the fried dumpling in advance.
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