ALLEY JOHNS
Address:
G-5, Lot No. 126029, Jalan Timah, Taman Bandar Baru Kampar, 31900 Kampar, Perak.
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The official webpage of Alley JoHNs in the Facebook page.
Welcome to visit them!
Link 1:
Link 2:
Opened since February 13, 2013
(b). Opening Hours: Mon-Tue: 12:30 pm - 11:00 pm Thu-Sun: 1:30 pm - 11:00 pm Closed On Wednesday Every 2nd, 4th of the Month |
A Map showing direction to the ALLEY JOHNS
Latitude : 4.3284912
Longitude : 101.14506329999995
Short History of the dishes:
Dik Dik Vietnam coffee
This coffee is called as Ca Phe Da in Vietnamese,
which means ice coffee.
In Vietnam, this coffee is being made from ground Vietnamese-grown dark roast coffee brewed with a small French drip filter made of metal. The cup will contain quarter to half cup of sweetened condensed milk depending on the personal preference. The coffee will seem to be oily as the oil in the beans is being cooked out during the roasting process. Dark roast coffees are originated from Europe and being brought to Vietnam during the French colonial period. French Catholic priest introduced Ca Phe Da to the Vietnamese society in the 1850’s. Therefore, Ca Phe Da combined Vietnam grown coffee with French drip filter and form this interesting brewery.
Alley John had made some changes to the Ca Phe Da, they changed the name to Dik Dik Vietnam Coffee which mean dripping coffee in mandarin. Other than the original Vietnam grown beans, Alley John also added Hazelnut Coffee beans and Mocha Coffee bean to the menu so that customers has more choices.
Crepes
Dessert Crapes (Plate)
Savory Crapes
Crape is derived from the French word Crêpe, it as a type of pancake that is very thin and made from wheat flour or buckwheat flour.
It is consumed in many parts of Europe, especially France, Belgium, and Quebec. Crapes have verity of filing range from plain sugar to fruits and meats. The French crape mainly is being divided into two categories that are dessert crapes and savory crapes. The fillings for
dessert crapes are something sweet such as Nutella spread, fruit and honey, while savory crapes are filled with meat products
We highly recommend for the dessert crapes
such as Nutella special as it is filled with cake,
ice cream and Nutella, the taste of happiness.
On the other hand, the savory crape could be
the substitute for lunch or dinner as it is filled with
a roll-full of salads and meat product depending on your choice.
Feedback by the existing customers:
They sell Japanese crepes and Dik Dik coffee here. The crepe was different from what we normally consume. I was expecting a crunchy crepe but this was super soft, the texture was something like pancake but thinner. Tried something new and surprisingly I liked it. I only wish they would buy sweeter
strawberries though because it was very sour. They were
quite generous in the amount of fruits though.
ii. For the Spaghetti Bolognese in the Alley Johns, I can taste a medium balance of meat and tomato flavor. The sweetness of the tomato is counterbalanced with sauce. I enjoy a ticklish liquid to coat the meat. The veggies which I was concerned about added a lot to the sauce which was a pleasant surprise. I loved the fresh herbs sprinkled throughout the spaghetti and I thoroughly enjoyed its presence in this sauce. What I loved most about it was that it tasted so fresh.
iii. For the Peanut Butter Crepe with Chocolate Mint Ice
Cream, the crepe was ordered to be cut instead of being in a roll. The peanut butter in the crepe was very thick and you can even smell the aroma when they were brought it to us. Besides this, it was filled with crushed peanuts
and chocolate. The crepe itself was freshly made and warm.
It was served with mint ice cream. There are also,
other flavors of ice cream to choose such as vanilla, chocolate, and green tea. They gave a big scoop ice cream
and the flavors complimented very well with each other.
iv. For the Ice Blended Hazelnut Coffee with topped off with vanilla ice cream, the coffee was blended smoothly. Every sip did not have any unblended chunk of ice. Its taste was quite strong and was not diluted even after most of the ice melted. At the bottom of the frank was coffee jelly. The jelly was not very sweet and tasted had a strong coffee flavor. The drink was topped off with a scoop of vanilla ice cream. Alternatively, you can choose other flavors
such as chocolate or chocolate mint ice cream.
v. The reviews from the customers
from Facebook users who visited the Alley JoHNs cafe.
Most of them rated in 4 stars out of 5 stars.
iv. The special thing in Alley Johns is that customer can refer to the method to enjoy the crepe suggested by the stalls. Steps by steps
are being shown in the notice inside the stalls on the wall.
The Alley Johns made this notice so that they can ensure the customer aware of the purpose of the wrapper and
the customer can enjoy the delicious crepe. Customer may curious for this special food that only available
in Alley JoHNs in Kampar, Perak.
vi. The most popular food in Alley JoHNs is the crepe where it can categorize into sweet and sour in the taste and categorized into serve as a plate or roll. It is famous in the Kampar because it is the ONLY one stalls who sell this special crepe
Moreover, the prices for the foods in this stall is affordable and is fresh made. Their crape, all is made by their own.
Group opinion and reason of selection
Well, the reason behind why we choose Alley John for this blog is that this is an interesting shop to stud how E-Commerce affects the business. The shop has a verity of the menu; its specialty is the French and Japanese Crape, and Alley John receives good feedback from the customers. Moreover, Crape is a special food in Kampar whereby Alley Johns is the ONLY one stalls sold these goods. Therefore, UTAR or TARUC students always visited the shops to enjoy the special crape and the special drinks at the stalls. University students or young people nowadays prefer to enjoy their tea time at this type of food shops as Alley Johns providing a good and comfortable environment together with the special crape foods.
Classification of EC
As Alley John is a shop selling food and beverages, naturally, it conducts its business in business-to-consumer (B2C) nature of transaction. B2C nature of transaction is a model that the business sells its good or services to individual (Farlex Incorporation, 2016). Alley John did not sell its good to other business. This shop did provide dine-in service and take-away service.
Alley John operates under the concept of click-and-mortar. Click-and-mortar means that the business includes both physical and online means to conduct the business ("Click-And-Mortar", n.d.). Click-and-Mortar retailers combine both the traditional retailing techniques and the online transaction website to create more opportunities for their business. Alley John has a physical store at Bandar Baru located in Kampar and a Facebook page, which stated above. However, Alley John did not provide online transaction service for its customers. The Facebook page is merely for information sharing and keeping the customers updated regarding the latest menu.
Business Model
The value proposition for Alley John is just moderate, as they did not utilize online media to derive higher returns. The value proposition is how the businesses segments the customers and create a way to attract the customers (Strategyzer AG, 2014). Alley John segmented its customers into person who has sweet tooth and the person who does not. For the segment for customers with sweet tooth, Alley John provided a variety of crapes with sweet flavors, such as honey, Nutella and red beans. On the other hand, for market segment without sweet tooth, Alley John offers the savory crapes that are filled with salads, sausages or ham. The weaknesses for Alley John in their value proposition are that they did not utilize their Facebook page to promote the shop. They did not constantly update the page on the latest information and post about the promotions.
The revenue model practiced by Alley John is the Viral Marketing (Rouse, n.d.). Viral marketing is a method of product promotion that relies on getting customers by word-of-mouth advertising through e-mail and social networks. Alley John’s customer source is highly base on the word of mouth of their existing customers. Based on our research, Alley John did not pay any attention in advertising the shop. The shop owner told us that they did not sponsor any recent activities organized by other institution or putting up advertising in the newspaper. The banner of Alley John was not sighted around the town, which lead us to believe that Alley John did not make a significant effort in marketing the business. As mentioned above, even though Alley John did own a Facebook page, but they did not active in managing it. Due to the limitation of the product sell by Alley John, it is not practical for them to practice other revenue model.
Basic approach used in marketing and advertising
In the past few years, Alley John did sponsor some of the activities organized by one of the society in University Tunku Abdul Rahman (UTAR). They also created a Facebook page to promote the shop. Nevertheless, this helped Alley John gained some reputations and businesses in the beginning of their operation period. However, the last Facebook posted by Alley John was on 6th April 2013, and there is no new post ever since. This might lead the viewers to think that Alley John had end the business.
Recommendation:
In order to improve the business through e-commerce, Alley John should update their Facebook page frequently. So that their customers are able to gather information from the shop. Other than that, Alley John could also improve their marketing approaches such as putting up advertisement, banners or sponsoring activities organized by other institution or society. Even though it is difficult to practice other revenue models, but group purchasing seems to be a good way to improve Alley John’s business. The customer could pre-order meal at Alley John through the internet at a certain amount of purchase and Alley John could prepare and serve the food when the customers arrived at the shop. In addition, Alley John could also provide catering services that could make a reservation through the internet. Moreover, Alley John can invite some bloggers to their shops to try their foods and beverages. After trying the foods and beverages, the bloggers can write their review towards the shop in their own blogs. Therefore, it may attract many people to Alley John.
